Coffee Franchise Business Plan Sample

This sample coffee franchise business plan can be edited directly in Business Plan Software. This plan can be used to open either an independent coffee shop or a coffee franchise location.

Free Coffee Shop Template (For coffee franchise or independents)

Executive Summary

This is a coffee shop business plan for a high-volume, upscale, quality-driven coffeehouse with a warm, inviting atmosphere. Management believes there is a business opportunity to move upscale from the basic Starbucks, and offer a more comfortable, satisfying coffee shop experience.

This business plan is written to plan for rapid expansion of the business from one to multiple locations. It projects sales of $600,000+ in the first year, rising to more than $1,000,000+ by the third year. Management projects profit of approximately $100,000 in year one, growing to over $250,000 by the end of the third year.

Specialty Coffee Business: The Market

Primarily because of Starbucks, within the past 20 years the coffeehouse has become a familiar feature of American life. Every day, millions of Americans stop for an espresso-based coffee drink. People who would not have dreamed of spending more than 50 cents for a cup of coffee a few years ago now gladly pay $3 to $5 for their cappuccino, mocha latte or vanilla ice blended drink.

The specialty-coffee business is growing at a healthy pace. Starbucks, The Coffee Bean, Peet's, Diedrich's and other major chains serve average quality drinks in establishments that have the same generic design appearance. Indeed, Starbucks and The Coffee Bean are often referred to as "fast food" coffeehouses due to their "cookie cutter" design. Now that Americans' coffee preferences have broadened and matured, many are asking for more from their coffeehouse.

A niche exists that has yet to be filled for a high-volume, upscale, quality-driven coffeehouse with a warm, inviting atmosphere. This need can be met by creating a unique coffee business location or by tailoring a coffee franchise store to appeal to consumers craving the more comfortable, upscale experience.

Coffee Shop Keys to Success:

The keys to our success will be:

A superior-tasting product backed by a unique quality store
A relaxing, upscale interior design
Prime site selection with an upscale affluent population, year-round tourist activity, heavy pedestrian traffic by the site, a dynamic student population and a concentration of local businesses
A market that exposes Dark Roast Java to high-profile "trend-setters" and "key influe
Ongoing, aggressive marketing
Highly trained and friendly staff
Multiple revenue streams including gift items, gift baskets and coffee gift/frequency cards in addition to coffee, pastry, chocolates, tea, juice, water and soft drinks
A dynamic website with online sales capability