Fitness Business Plan Template

Executive Summary

The Mountain Brook Fitness Center is a thriving business-person's club but is also one of the only family-focused clubs in the Monroe area. Fifty percent of our members are under the age of 45 and have young children. Currently, the center has 900 members. A center membership is $800 a year. The Mountain Brook Fitness Center wants to add an additional 300 members with families over the next three years.

One of the keys to success of the Mountain Brook Fitness Center is the ability to offer reasonably priced childcare in a safe environment while a parent works out in the fitness center. The club has increased the size of its fitness center and added more equipment, but many members would be unable to use the center if they didn't have a service to watch their children while they exercised. In fact, the service has become so popular that the clubhouse has outgrown its existing childcare facilities. Offering childcare has kept many members coming to the club. The lack of current space for a larger childcare area has even kept some prospective members from joining.

Mountain Brook Fitness Center will expand and create a larger childcare facility. In addition, new equipment will be purchased for the childcare center. The childcare center can currently care for 30 children but only five infants. The new facility will be able to handle up to 60 children including 15 infants. The childcare facility expansion will be funded with a short-term loan.

Fitness Business Plan Forecast: Sales, Margins, and Net Profit

Our primary goal for this fitness business plan is to fund a larger day care center that will drive membership growth.

Market Overview

Our target market is attuned to the health benefits of their eating habits, are more conscious of their buying habits than the general population, and more importantly, they have higher incomes and are willing to pay more for a better fast food choice. Our goal is to be that choice in the Ashland Metro area.

Promotional Vision

To succeed with our goal, and to encourage a healthy lifestyle, we will sponsor local sporting events, and give 3% of profits to local charities. We will build roots into the community. We will also market our products with local businesses, the famous Shakespearean Festival, to local hotels, and offer catering services through local party supply stores and through close ties to local hotel managers and executives. 

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