Healthy Restaurant Business Plan

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Executive Summary

This is a business plan for a a fast-casual restaurant, serving fast, fresh, healthy grilled meats and vegetables. The plan calls for aggressive growth of one new store every 12 months. Kona-Q is an Oregon Corporation with Kevin Anderson as the president.

The Market

The first restaurant will open in Salem, Or. The city can be divided into two market segments: families and individuals. Families make up the majority of dinner time business with individuals making up the majority of lunch time business. The family segment is increasing annually at 9% with 26,585 potential customers. The individuals have a 8% growth rate with 33, 654 potential people within the segment.

Kona-Q will operate in the fast-casual niche of the restaurant industry, competing against fast food franchises and traditional sit down restaurants.

Healthy Restaurant Business Plan Forecast:
Sales, Margin, Net Profit

healthy restaurant business plan

Competitive Edge

The customer experience is extremely important as an effective way of distinguishing Kona-Q. Having such a good experience will encourage repeat business. The second competitive edge is Kona-Q's offering of fast, healthy food

Business Plan Forecasts

Kona-Q is forecasting for aggressive growth. The intervals for opening a new store will be approximately one every 12 months.

Each location will be 1,000 square feet, on average, able to serve approximately 50,000 people. For restaurants to succeed, the key factor is location. Kona-Q has developed criteria for future site locations.

Traffic counts are to be 20,000 or greater and near a national anchor. The decision to open a new store is not strictly every 12 months but when a new ideal location opens up.