Italian Restaurant Business Plan Sample

Executive Summary

This business plan for The Pasta House Co. – reflects the opportunity to purchase the assets and leasehold improvements of the restaurant currently operating as JD Drews. The current owner is interested in selling the operations, as the store is not doing the volume he thought it would and he would like to get out of this location and the debt service he has incurred.

The reason for this business plan is to be ready to submit it to his bank in the event the owner is unable to make loan or rent payments and defaults on the loan. We will be in a position to take over the SBA loan, with additional funds added, and convert this location to a profitable Pasta House Co. franchise restaurant.

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The location is only 1/4 of a mile away from Gravois Bluff's, the largest land moving project to put in a major shopping complex in the state of Missouri. The rent is half the retail shops in Gravois Bluff's, yet the location offers the same opportunity for sales.

The nearby Highway 141 regularly carries hundreds of thousands of local residents, as well as shoppers from outside the area. In spite of this high concentration of customers, there are no Italian restaurants in Fenton. This presents a tremendous opportunity for a new family oriented Italian restaurant business.

This turnkey operation seats 170 customers and is the perfect size for a PHC family operation. With the current leasehold improvements and quality kitchen equipment it would take very little to upgrade this operation to the legendary PHC winning formula. The growth in numbers of high income families in the Fenton area is projected at over 30%. There is a need for a family fine dining restaurant in the Fenton area. PHC would be the perfect neighborhood restaurant in the perfect neighborhood.

Italian Restaurant Business Forecast: Sales, Margin and Net Profit

Plan Objectives

The initial business objective is to purchase the current assets and leasehold improvements of the JD Drews restaurant and convert the existing restaurant to a profitable and successful Pasta House Co. franchise unit. I plan to duplicate the successful formula used at The Pasta House Co., High Ridge location, that I have owned and operated for over 20 years. Using the same strategies and having an in-depth management crew to back me up will ensure outstanding results at this new fast-growing location. My objectives are as follows:

• Create an atmosphere where each person can work as a team member, with clear goals and high standards that profit everyone.
• Year 1 sales to hit between $1.5 and $2 million
• High Gross margins.
• Maintain food and labor costs consistent with High Ridge.
• Maintain and expand my outstanding reputation.
• Remain a neighborhood family restaurant.
• Be the first fine dining Italian Restaurant in Fenton (the fastest growing community in Missouri).

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