Free Pizza Restaurant Business Plan

 Executive Summary

This is a business plan for launching a new pizza business, Pizzeria del Causamali. The pizza restaurant is in a comfortable, familiar, small town that has a strong need for additional dining options.  Bolstered by the need for more choices in family-oriented dining experiences, combined with the option for home-delivery, the restaurant is positioned to take advantage of the market need and serve the families in the Deauville area.

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The local market is rapidly growing with new subdivisions and young families moving to the area.  Pizzeria del Causamali's strategy is to exploit the first-mover opportunity and establish itself as the preferred pizza provider to the area. 

We believe a locally-owned restaurant will better serve the rapidly growing population with a fresh, unique menu than a national chain , with its boring same-everywhere national menu.

Business Plan Mission Statement

The "Unique Sales Proposition" of Pizzeria del Causamali will be to  provide the best possible value to customers who desire great tasting pizza. Additionally, we will be the first in the areas to offer home delivery of pizzas. The business plan considers pizza fast food delivery as a valuable incremental profit contributor.

Our new pizza business will create and nurture a healthy, creative, respectful, and fun working environment, in which our employees are fairly compensated and encouraged to respect the customer and the quality of the product we produce.  We seek fair and responsible profit, enough to keep the company financially healthy for the long term and to fairly compensate owners and investors for their investment and risk.

Start-up Costs Summary

The business plan start-up costs are to be financed by direct owner investment, financial institutions, and private investors. The assumptions are shown in the following table and illustration.

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