Organic Restaurant Business Plan

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Business Name: Studio67

Executive Summary

This restaurant business plan provides the success roadmap for Studio67, a new restaurant located in a trendy neighborhood of Portland, Oregon. Studio67's emphasis will be on organic and creative ethnic food. An emphasis on organic ingredients is based on Studio67's dedication to sustainable development. Additionally, the restaurant procures local foods when possible, reducing its dependence on fossil fuels used for transportation.

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Business Plan Mission Statement:

Studio67 will offer a trendy, fun place to have great, healthy organic food in a social environment.

Chef Mario Langostino has a large repertoire of ethnic ingredients and recipes. Studio67 forecasts that the majority of purchases will be from the chef's recommendations. Ethnic recipes will be used to provide the customers with a diverse, unusual menu. Chef Mario will also emphasize healthy dishes, recognizing the trend within the restaurant industry for the demand for healthy cuisine.

The Market

Our business plan segments the organic restaurant business into four target markets. The first group is the lonely rich which number 400,000 people. The second group that will be targeted is young happy customers which are growing at an annual rate of 8% with 150,000 potential customers. The third group is rich hippies who naturally desire organic foods as well as ethnic cuisine. The last group which is particularly interested in the menu's healthy offerings is dieting women which number 350,000 in the Portland area.

Business Plan Financials and Start-up Costs

Financial success which will be achieved through strict financial controls. Additionally, success will be ensured by offering a high-quality service and extremely clean, non-greasy organic food with interesting twists. Studio67 plans to raise menu rates as the restaurant gets more and more crowded, and to make sure that they are charging a premium for the feeling of being in the "in crowd."

The market and financial analyses indicate that with a start-up expenditure of $141,000, the new business will be able to generate over $365,000 in sales by year one, $565,000 in sales by the end of year two and produce net profits of over 7.5% on sales by the end of year three.  Profitability will be reached by year two

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