Sandwich Shop Business Plan Sample

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Business Name: Franchise Sub Shop

 Executive Summary

The purpose of this sandwich franchise business plan is to secure additional, long-term funding to open a QSR (Quick Service Retail) franchise in Ashland, Oregon. The owners of the company are willing to invest $30,000, and assume over $110,000 in short-term liability to secure the funding for inventory, and early operations. The SBA 504 loan we seek is in the amount of $200,000, and if approved, will be amortized to 10 years.

The franchiser, "The Sub Shop Corp.," is one of the fastest growing franchises in North America. Sales last year topped $800,000,000. The chain is positioned somewhere between traditional fast food restaurants, and sit-down restaurants.

Business Plan Forecast: Sales, Margins, and Net Profit

Our primary goal for this sandwich shop business plan is that it help us secure a $200,000 SBA loan.

Once we have done that, our goal will be to build value for our constituents, ourselves, our employees, our customers, and the community.

We see these goals as being consistent with the goals the SBA expects of itself and its guarantors.

Market Overview

Our target market is attuned to the health benefits of their eating habits, are more conscious of their buying habits than the general population, and more importantly, they have higher incomes and are willing to pay more for a better fast food choice. Our goal is to be that choice in the Ashland Metro area.

Promotional Vision

To succeed with our goal, and to encourage a healthy lifestyle, we will sponsor local sporting events, and give 3% of profits to local charities. We will build roots into the community. We will also market our products with local businesses, the famous Shakespearean Festival, to local hotels, and offer catering services through local party supply stores and through close ties to local hotel managers and executives. 

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